One of the biggest advantages of all of the apps that Wix, the best free ecommerce website builder in USA, offers you is the fact that all of those tools are completely and fully integrated to work with a Wix website which means that you won’t have to mess around with any kind of coding, which is great if you don’t have time, or if you are a beginner and don’t really know anything about coding. If you do choose to use the apps as a part of your ecommerce, there are a few different categories with which they can help you and those categories are ecommerce, marketing, and business. Of course, there are apps outside of these categories that are available, but these tend to be the most useful ones. The ecommerce apps will help you get more powerful shopping cart functions, allow you to integrate your Wix ecommerce with your Etsy shop if you have one and you can also set up a Facebook store and manage it directly in your Wix editor, which makes things much easier. The business apps include things like traffic generating apps, search bar apps, social media management apps and so on, while the marketing apps give you things like email marketing tools, calendar events, customer review apps, a live chat function that will allow you to communicate with your customers and much more.